Vanguard founder John C. Bogle, author of the best-selling John Bogle on Investing, has written a new book, Character Counts: The Creation and Building of The Vanguard Group, published in April by McGraw-Hill. Character Counts chronicles Vanguard's growth from a fledgling firm more than 25 years ago to an investment management industry leader today.

The story unfolds through a collection of 42 eloquent and inspiring speeches delivered by Mr. Bogle to the Vanguard crew over the past two decades. The speeches are interspersed with new commentary that provides context and illuminates the leadership principles and management practices that are at the foundation of Vanguard's success.

In this remarkably timely oral history, Mr. Bogle offers candid, entertaining, and insightful perspectives on the creation and development of Vanguard. In particular, his speeches reveal the building of an enterprise through an emphasis on a shared vision and an unstinting adherence to an unparalleled set of corporate values focused on stewardship, honesty, and loyalty to clients.

Character Counts: The Creation and Building of The Vanguard Group is an engaging and enlightening book not only for investors and investment historians, but also for business professionals and executives seeking to adopt the "Vanguard way" for their institutions.

A Special Offer For Vanguard Shareholders
Vanguard shareholders who would like to purchase Character Counts: The Creation and Building of The Vanguard Group are being offered a special discount from McGraw-Hill. The book is available exclusively to shareholders at the price of $14.95, plus $4.00 shipping—a 40% discount from the $24.95 list price. Please mention code PNJB204 to receive the shareholder discount.

By using a major credit card, you can order the book by phone or online, directly from the publisher. To do so, call toll-free 1-800-262-4729, Monday through Saturday, 8 a.m. to 9 p.m., Eastern time. (This number is for orders only.)

Orders cannot be accepted by The Vanguard Group.