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Keynote Address by John C. Bogle
Founder and Former Chairman, The Vanguard Group
The Sixth Superbowl of Indexing
Phoenix, Arizona
December 5, 2001
Way back in 1968, the Stanley
Kubrick-Arthur Clarke film 2001: A Space Odysseyat
once a story of human civilization, the space age, and the power
of computer technologyput a durable imprint on this first
year of the third millennium. But 2001 also marks a double anniversary
year for indexing. Thirty years ago, in 1971 at Wells Fargo Bank,
James Vertin, William Fouse, and John McQuown pioneered the effort
by establishing the first indexed pension account for the Samsonite
Corporation. And twenty-five years ago, in August 1976, the first
index mutual fund, established by Vanguard eight months earlier,
completed its initial public offering. In both cases, the starts
were precarious.
At Wells Fargo, the tiny $6 million index account
was invested in an equal-weighted index of New York Stock Exchange
equities. Its implementation proved to be a nightmare, and in 1976
it was replaced with the market-capitalization-weighted Standard
& Poor's 500 Common Stock Price Index. At Vanguard, we had earlier
selected that same index as the standard for our newly-formed 500
Index Fundknown at the outset as First Index Investment Trustand
its offering raised but just $11 million. The fund was greeted by
the investment community with derision, dubbed "Bogle's folly,"
and described as un-American, inspiring a widely-circulated poster
showing Uncle Sam calling on the world to "Help Stamp Out Index
Funds."
The other early indexers fared just as badly. When
Batterymarch Financial Management first offered an index strategy
in 1972, Pensions and Investments magazine awarded the firm
its annual "Dubious Achievement Award." American National
Bank of Chicago created an indexed common trust fund in 1974, but
found few takers. When 1976 drew to a close, the total assets of
index funds and pooled accounts probably totaled less than $100
million. Yet from that humble and contentious start arose one of
the most important and powerful investment ideas of the age, an
age whose anniversary we celebrate at this Sixth Annual Superbowl
of Indexing.
Two Schools of IndexingQuantitative and Pragmatic
I think it's fair to say that there were two principal
schools of index development. I'll call one the Quantitative
Schoolthe masters of mathematics led by Harry Markowitz,
William F. Sharpe, and the Wells Fargo Financial Analysis Department,
who reached their conclusions after doing complex equations and
conducting exhaustive research on the financial markets. Princeton's
Burton Malkiel also deserves a share of the credit. In 1973, in
the first edition of his persuasive and ever-popular A Random
Walk Down Wall Street, he endorsed the efficient market hypothesis
and called for a no-load, low-fee mutual fund that simply buys the
market and does no trading. In essence, the Modern Portfolio Theory
developed by the Quantitative School proved that a fully-diversified,
unmanaged equity portfolio was the surest route to investment success.
While the Quantitative School developed its profound
theories, what I'll call the Pragmatic School simply looked
at the evidence. Dr. Paul A. Samuelson's 1974 article Challenge
to Judgment noted the incontrovertible brute fact that academics
had been unable to identify any consistently excellent investment
managers, challenged those who disagreed to produce "brute
evidence to the contrary," and pleaded for someone, somewhere
to start an index fund. And in 1975 in an article entitled The
Loser's Game, Charles D. Ellis argued that, because of fees
and transaction costs, 85% of pension accounts had underperformed
the stock market. "If you can't beat the market, you should
certainly consider joining it," Ellis concluded. "An index
fund is one way."
In mid-1975, when I decided to start the Vanguard
index fund, I was both blissfully unaware of the work the quants
were doing and profoundly inspired by the pragmatism of Samuelson
and Ellis. It was then that I pulled out all of my annual Weisenberger
Investment Companies manuals, calculated by hand the average
annual returns earned by equity mutual funds over the previous 30
years, and compared them to the returns of the Standard & Poor's
500 Stock Index. Annual Returns, 1945-1975: S&P Index 11.3%;
average equity fund, 9.8%. To give that seemingly small percentage
difference a high impact, I then showed that a hypothetical initial
investment of $1,000,000 would have grown over the 30-year period
to $25,000,000 in the Index vs. $16,500,000 in the average fund.
I used my data, along with copies of the Samuelson and Ellis articles,
to persuade a dubious Vanguard board of directors to approve the
creation of the first index mutual fund.
The idea of an index fund was hardly anathema to
me. Way back in 1951, the anecdotal evidence that I had assembled
in my Princeton University senior thesis on the mutual fund industry
shaped my conclusion that funds "can make no claim to superiority
to the market averages." When the newly-formed Vanguard began
operations in May 1975, I had realized my dream of establishing
the first truly mutual mutual fund complex. While the idea
of an index fund would have hardly appealed to a high-cost fund
manager whose very business depended on the conviction that, whatever
his past record, he could outpace the market in the future, indexing
would be a natural for Vanguard. Uniquely, we operated on an at-cost
basis and sought to become the world's lowest cost provider of financial
services. What is more, at the outset Vanguard provided only administrative
services to our then-$1.4 billion fund group, which continued to
rely on Wellington Management Company for all investment management
and distribution services. Added to my conviction that indexing
was a winning strategy, my powerful itch to expand our narrow mandate
provided an irresistible urge to create the first index mutual fund.
As I've often noted, many firms had the same opportunity, but like
the prime suspect in a murder mystery, only Vanguard had both the
opportunity and the motive.
While the Quantitative School relied heavily on its
capital asset pricing model and the belief that the financial markets
were highly efficient, the Pragmatic School relied on the brute
evidence of pension fund returns and mutual fund returns relative
to the market, and the obvious fact that investment costs were largely
responsible for the shortfall. But both schools agreed that owning
the entire stock market, as represented by the Standard & Poor's
500 Index, was a way to capture close to 100% of the market's annual
return. In a world in which the average manager, simply because
of advisory fees and transaction costs, could capture only 75% to
85% of the market's annual return, indexing was certain to
be a winning strategy.
From Heresy to Dogma
Well, what began as the heresy of a few fanatics
a quarter-century ago and more has become the accepted dogma of
the academic community, individual and institutional investors alike,
and even a large number of investment practitioners. Market index
strategies, unheard of at the outset, have grown to $6.5 billion
in 1981, $235 billion in 1991, and $1.3 trillion(!) in 2001from
zero to 1% to 6% to 10% of the market value of all U.S. stocks

In the early years, pension funds accounted for by
far the largest portion of indexed portfolios. But during the 1990s
and through 2001, index mutual funds have been the driving
force. While the rising market has carried pension fund index assets
up eight times, since 1990, from $172 billion to $830 billion, the
percentage of pension equity assets invested under index strategies
has risen only slightly from 20% in 1990 to 23% today. During the
same period, assets of index mutual funds have risen eighty
fold, from $5 billion to $400 billion, from 2% of equity mutual
fund assets to 12%. Truly, we are witnessing the triumph of indexing.

Disquieting Cross-Currents
But beneath the surface of this triumph lie disquieting
cross-currents. In its original incarnation, indexing was a way
to bring the wisdom of investment to those who could grasp
the merit of complete diversification, buying essentially all of
the stocks in the U.S. market, operating without advisory fees and
at rock-bottom operating costs, minimizing turnover costs and extra
taxes, and hanging on to each stock for Warren Buffett's favorite
holding periodforever. All that was required was that
investors accept the self-evident fact that capturing nearly 100%
of the stock market's annual return was an achievement earned only
rarely and inconsistently by active managers, who were in any event
almost impossible to identify in advance. The wisdom of index investing
for the long-term was simple. It was straightforward. And it did
exactly what it promised.
But the upsurge in mutual fund indexing in recent
years has not been based solely on the wisdom of investing. It has
also been based on the folly of speculation. Increasingly, and to
an astonishingly unrecognized extent, indexing is being used, not
to match the market but to beat it. Long-term ownership of the stock
market as a whole is apparently not good enough. A whole variety
of new index funds have been designed as engines to enable investors
to capture superior returns. In some cases, the funds are based
on indexes representing various styles or sectors of the market
(small-cap growth indexes and large-cap value indexes, for example)
In other cases, the funds are based on traditional broad market
indexes (Standard & Poor's Depository ReceiptsSpidersfor
example), trading vehicles structured for short-term speculation
rather than long-term investing. In still other cases, by a combination
of bothfor example, the technology-driven NASDAQ Qubes and
the i-shares that index the South Korean stock market.
In my view, owning the market and holding it forever
is the ultimate strategy for winners. When investors, in the hope
of carving out an edge, use index funds to make outsized bets on
narrow market sectors or to vigorously trade their portfolios, they
have adopted the ultimate losers' strategy. When investors abandon
the wisdom of investment and undertake the folly of speculation,
using a great idea to implement a flawed strategy, they are bound
to be disappointed.
There is an old prayer that reads:
God grant me the serenity
To accept the things I cannot change,
The courage to change the things I can,
And the wisdom to know the difference.
I hope it is wisdom rather than stubbornness that
persuades me that I can help to change what is going on today in
indexing and return us to our roots. First, I'll present a perspective
on the remarkable success investors have achieved when indexing
has been properly used for investment purposes, and then I'll discuss
why investors will achieve self-defeating results when index strategies
are abused for speculative purposes.
The Wisdom of Investment
In the quest to own the total stock market, the first
index mutual fund was designed to replicate the results of the Standard
& Poor's 500 Stock Index. So, shortly afterward, was that original
Samsonite pension account. That Index proved to be a marvelous choice.
Yes, the S&P 500 is a large-cap index, but the U.S. stock
market is a large-cap stock market, and the S&P 500 typically
accounts for 70% to 80% of its market capitalization. Yes, the 500
was dangerously exposed to technology (34% of its value) as the
great bubble reached its maximum inflation in March 2000, but so
was the U.S. stock market. And yes, the S&P committee that adds
stocks to and deletes stocks from the Index has often seemed to
select the hottest stocks of the day, but the fact is that
it is simply keeping the Index in synchronization with the largest
stocks of the day. Indeed, it is estimated that a portfolio simply
owning the largest 500 stocks in our marketplace would carry a long-term
correlation of something like 0.999 with the S&P 500 Index.
Two facts may surprise you: First, the long-term
correlation of returns between the Standard & Poor's 500 Stock
Index and the total U.S. stock market (measured since 1926 by the
University of Chicago's Center for Research in Security PricesCRSPand
since 1972 by the Wilshire 5000 Index) is a remarkable 0.98%. Second,
the S&P 500 has actually turned in a slightly higher
annual return than the stock market over the full 75-year period:
11.0% vs. 10.6%, suggesting that small-cap and mid-cap stocks as
a group have produced an annual return of about 9.6% per year. Of
course there weresurprise!frequent reversions to the
mean during the period, with large caps doing much better during
the depression years than from the end of World War II through 1955,
and then during the great bull market that ran from mid-1982 to
March 2000. But the fact is that the S&P 500 index that we selected
in 1975 as the benchmark for the Vanguard 500 Index has stood the
test of time. I have no doubt that will do so long into the future.

The Total Stock Market Index
Nonetheless, I continue to favor the Wilshire Total
U.S. Stock Market Index as the prime benchmark for an index strategynot
to the exclusion of the S&P 500, but as the place to begin for
most investors who are not yet indexing. While returns of the two
indexes are apt to be identical over the long-run, there seems little
to be gained by accepting any short-run deviation from the market.
At Vanguard, we began to implement the total market strategy in
1987 with the creation of the industry's first Extended Market Index
Fund, (based on the Wilshire 4500 Index), enabling investors to
fill out their S&P 500 portfolios by adding the rest of the
market. But, convinced that this two-pronged strategy might someday
result in surprisingly high portfolio turnover as stocks moved back
and forth between the indexes, in 1992 we introduced the first total
stock market index fund, based on the Wilshire 5000 Index. I believe
that it is only a matter of time until the total stock market, most
easily measured by the Wilshire 5000, becomes the basic standard
for the broad-based indexing strategy.
The Wisdom of Stock Indexing
After more than a quarter of a century of stock indexing,
how has it worked? Unbelievably well! Consider the results of Vanguard's
500 Index Fund since its initial underwriting in 1976. First, it
survived, something that can't be said about 160 of the 356 equity
funds in existence when we made our debut. Second, it has provided
just what it promised: performance excellence. On average, the surviving
funds delivered an annual return of 12.6% compared to 13.2% for
our 500 Index Fund. If we reduce the average fund return by 1.5%
to account for the estimated survivor bias, the value of the average
fund's return would drop to 11.1%1 , and an
investment of $1,000,000 made on August 30, 1976 would have grown
to $14.1 million; the final value of the same investment in Index
500 would have grown to $22.7 million. Interestingly, the difference
of $8.6 million was almost exactly the same as the $8.5 million
index fund advantage reflected in the 30-year study of fund performance
that I presented to the Vanguard directors when I proposed the first
index mutual fund way back in 1975. Clearly, the index advantage
has remained substantially intact over the years. If 55 years of
experience constitutes a reasonable standard, stock indexing has
met the test of time, and its wisdom now seems beyond reasonable
challenges.

The Wisdom of Bond Indexing
While it is seldom acknowledged, bond indexing works
every bit as well as stock indexing. Indeed, because the returns
of individual bond funds have such a high cross-correlation, the
index advantage is even more obvious. It took me until 1986 to get
around to starting Vanguard's Total Bond Market Index Fund, and
it has been an unarguable investment success 2
, outpacing fully 170 of the 192 managed bond funds that survived
the subsequent 15 years.
Since the fund's inception at the close of 1986,
our bond index fund has delivered a return of 8.0% per year, vs.
7.0% for the average bond mutual fund, that one percentage point
difference is accounted for largely by the costs of investing (an
expense ratio advantage of about 70 basis points and turnover cost
about 30 basis points lower). I hardly need note that an advantage
of a full percentage point in the bond marketeasily explained,
achieved without extra risk, and virtually certainis the functional
equivalent of a license to steal for the bond fund investor. And
that saving adds up. A $1 million investment in the bond index fund
would have grown to $3.13 million from 1986 through October 2001,
compared to $2.73 million for the average bond funda $400,000
advantage that comes not by mathematical legerdemain but simply
by shifting the allocation of the returns generated in the bond
market from the fund managers to the fund owners. From the croupiers
to the gamblers, if you will.

While the returns of bond funds are less diffuse
than the returns of stock funds, the bond group nonetheless includes
a diverse array of maturity and quality classes, meaning that comparisons
of bond funds as a group with an index of the total bond market
is not always representative of reality. Further, many investors
don't seek to own "the bond market." Rather, they may
prefer to commit to its short-term or intermediate-term or long-term
segment. For this reason, back in the winter of 1994, we also formed
the first (and, inexplicably, still the only) series of defined-maturity
bond index funds. When compared with their peers following similar
policies, they show the same magnitude of advantage.
From the inception date of our funds, here are the
annual returns, net of all costs: Short-Term Bond Index Fund, 7.1%;
average short-term managed fund, 6.3%. Intermediate-Term Bond Index
Fund, 8.4%; average intermediate-term managed fund 7.6%. Long-Term
Bond Index Fund, 9.7%; average long-term bond fund, 8.4%. Seven
years to be sure, is a fairly short period to test the efficiency
of defined-maturity bond index funds. But the obvious reasons for
the index fund advantage-expense ratios that are 70% lower on average
and portfolio turnover that is reduced by some 50%strongly
suggest that bond indexing will continue to deliver superior returns
in the future.

While the wisdom of bond indexing, like the wisdom
of stock indexing, seems beyond challenge, there is precious little
bond indexing going on in the fund industry. Not a single fund sponsor
has yet to challenge Vanguard's monopoly in the three defined-maturity
categories, and the total assets of all of the bond market
index funds managed by our rivals has yet to reach $6 billion. By
contrast, assets of the Vanguard bond index funds now themselves
approach $26 billion and assets of our Total Bond Market Fund, at
nearly $21 billion, mark it as the second largest bond mutual fund
in the world. Clearly, we need more education, awareness, and development
of bond indexing for those with the wisdom to invest for long-term
returns in the bond market.
The Wisdom of Balanced Indexing
If both stock index funds and bond index funds are
so demonstrably and explicably effective, why not a balanced index
fund? That's exactly what we created in 1992. The fund allocates
60% of its assets to the Wilshire 5000 Total Stock Market Index
and 40% to the Lehman Brothers Aggregate Bond Index, rebalancing
essentially on a daily basis. It has worked inordinately well.
Given our fund's relative youth, let's look at balanced
indexing over a longer-term time horizon. Using the fund's actual
results during the past eight years and recreating the results of
a composite 60/40 balanced index for the earlier years (and deducting
appropriate costs), we can examine a full 15-year period. The results
are impressive: The average annual return for the balanced index
fund from the end of 1986 through October 2001 came to 10.9%, vs.
9.2% for the average balanced fund, a 1.7 percentage point advantage,
once again explained largely by relative costs. An initial investment
of $1 million grew to $4.64 million in the balanced index fund vs.
$3.69 million in the average managed balanced fundan advantage
of nearly $1 million, again obtained simply by shifting the allocation
of market returns away from the managers and toward
the investors.

The consistency of the balanced index fund's superiority
was remarkable. It provided virtually the same returns in five years,
and lower returns than the balanced fund average in only a single
year (2000), earning a higher return in nine of the 15 years.
What is more, it achieved its superiority with a risk exposure 10%
below that of the average balanced fund (standard deviation
of 9.2% vs. 10.3%).
While most balanced mutual funds have traditionally
hewed to a fairly steady equity ratio of around 60% in stocks, the
same can not be said about pension funds. To their obvious
detriment, U.S. public and private pension funds had just 42% of
assets invested in equities at the start of the great bull market
in 1982, but 63% at the March 2000 high. Hardly a winning timing
strategy! So the simple wisdom of holding a balanced index fund
with a fixed bond-stock ratio, for individuals and institutions
alike, seems yet another winning long-term investment strategy.
The record, then, is clear: the wisdom of investment has resulted
in a clean sweep for stock, bond, and balanced index funds alike.
The Folly of Speculation
This wisdom of investment has been the powerful engine
that has driven indexing to its position of dominance in institutional
and individual portfolios today. That wisdom continues to dominate
indexing in public and private plans. But in the mutual fund industrynow
responsible for 41% of total indexed assets compared to just 3%
in 1990change is in the air. Most of the growth of indexing
during recent years has been based, less on the wisdom of investment,
than on the folly of speculation. This speculation is based in part
on the idea that betting on particular market sectorssay,
technology or growth or small-cap or emerging marketswill
enable investors to outperform the market for a time. The fund industry
has helped to foster this trend not only by forming hundreds of
actively-managed technology and aggressive growth funds, but also
by offering index funds that focus on relatively narrow market segments.
The speculation is also based on the offering of funds that, while
they own broad stock market indexes, enable and indeed encourage
market timers and traders to opportunistically trade the index in,
as it is said, real time.
While it has not been fully recognized, the development
of speculative index funds is a major trend. As recently as 1998,
assets of market segment funds and exchange-traded-funds (ETFs)
totaled $50 billion, just 25% of the $195 billion assets of the
traditional S&P 500 and all-market index mutual funds. Since
then, those non-traditional index assets have more than doubled
to $115 billion, and now are equal to more than 50% of the $225
billion for the traditional funds. In 1998, $32 billion of investor
capital flowed into investment indexing and $13 billion into speculative
indexing. But so far in 2001, just $10 billion has flowed into investment
indexingone-third of the 1998 levelwhile nearly three
times as much$27 billionhas flowed into speculative
indexing. This new generation of speculative index funds may well
provide a better way to bet on market sectors than owning actively-managed
sector funds, or a better way to trade securities and time the market
than day-trading in individual stocks. But mark me down as one who
is not a betting man, and one who believes that speculation is not
only a loser's game, but a game in which most losers lose big, and
many losers lose all. If so, the current trend in which speculative
indexing is overwhelming investment indexing is a counterproductive
transmogrification of the values that the original index pioneers
held high.

Indexes of Market Segments
The problem with segment indexes is not that
they have failed to perform effectively. Over the past decade, equity
index funds have outpaced their comparable actively-managed peers
in eight of the nine Morningstar style boxes, and when the bias
of returns in favor the better- performing funds that have actually
survived the decade is taken into account, the index advantage
rises even further. Rather, the problem is that once we move away
from large-cap and all-market indexing, portfolio turnover soars,
with attendant turnover costs and tax-inefficiencies that erode
the advantage that indexing usually carries. For example, more than
600 stocks have exited the Russell 2000-stock small cap index in
each of the past two years, replaced by 600 new entrants. I think
we owe it to ourselves to challenge the way these indexes are constructed,
and to ask ourselves whether the rapid circulation of dollars (about
60% per year) among a floating menu of small-or mid-cap stocks represents
a valid long-term investment strategy, even granting that the returns
of the smallest-cap stocks (but not small- and mid-cap stocks
as a group) seem to have garnered a long-term advantage over the
returns of the market as a whole.
Nonetheless, problems remain, including the fact
that there is considerable diffusion among the returns of the various
sub-indexes. The average rate of return over the past decade, for
example, was 17.4% for the S&P 600 Small-Cap Index, but 15.5%
for the Russell 2000. In 2000-2001 (through June 30), the S&P
400 Mid-Cap Index and the S&P 600 Small Cap Index both delivered
+18.7%, while the Wilshire 4500 Index of all mid-and-small
cap stocks declined by 20%. When we have to predict not only
which segment will lead the way, but which index of
that segment will lead the way, we've departed a long way from the
basic wisdom of owning the entire market.


Growth vs. Value
Similar issues can be raised about growth and value
indexes. The major index providerS&P/Barrasorts
stocks into the two classes primarily on the basis of relative price
to book value. The stocks with higher P/B ratios are placed in the
growth index, and those with lower ratios are placed in the value
index, with each index accounting for one-half of the market's capitalization.
With the enormous outperformance of large-cap stocks
during the bull market, the number of growth stocks plummeted from
230 to 106. The very success of Microsoft, Cisco, Intel, etc. miraculously
transformed 124 of yesterday's growth stocks into today's value
stocks, raising their number from 270 to 394 by early 2000. When
the fall came, the newly growth-laden value index outpaced but 24%
of all large-cap value funds during the year ended September 30,
2001, while the growth index, having lost so many growth stocks,
outpaced fully 79% of all large-cap growth funds. This period became
one of a very few departures from the superiority of these two indexes
over their actively managed peers.

When I led Vanguard to offer the fund industry's first
small-cap index fund in 1989, and its first growth and value index
funds in 1992, I found nothing in stock market history to suggest
either such high turnover or such radical changes in the composition
of style indexes. My idea was to offer particular funds that investors
would buy and then hold for the long-term, either to diversify an
actively-managed portfolio by adding market segments that were not
included, or to do some intelligent portfolio allocation under special
circumstances; i.e., a growth index fund for a young investor accumulating
assets and seeking capital growth and tax-efficiency, a value index
fund for the investor seeking higher dividend income and perhaps
lower risk at retirement.
Alas, to an important degree, those good intentions
have been frustrated by investors who seem to use the growth and
value index funds to make counterproductive investment decisions,
just as they do even more spectacularly with actively-managed funds.
At first our two index funds proved equally attractive. During 1992-96,
investors placed approximately $700 million in both growth and in
value. But as growth stocks soared, the temptation to jump on the
bandwagon proved too strong to resist. During 1997 through the first
quarter of 2000, investors poured $10.6 billion into the growth
index fund, vs. $2 billion into value. At just the wrong time, shareholders
had $16 billion invested in the growth index, but only $3½
billion invested in the value indexall too similar to the
trends among actively managed growth and value funds.

While segment indexing has provided good relative
returns, I am confident it can provide even better returns if we
design improved indexes, better risk disclosure, and perhaps redemption
fees to deter short-term investors. I assure you that I will be
thinking long and hard about how to create better segment indexes,
and how to avoid their counterproductive use as trading vehicles
rather than as investment vehicles. I hope you will do the same.
Using the S&P 500 to Speculate. Why?
I now turn to my second concern about the folly of
speculationthe perversion of the S&P 500 and total stock
market index into uses for which they were never intended. To be
clear, I think the ETF is a brilliantly designed product. It can
provide virtually complete exposure to the U.S. stock market; it
generally operates at a cost fully competitive with the lowest cost
regular index funds and so far below the numerous high-cost index
funds that have been foisted on unsuspecting investors that it ought
to be an embarrassment; and it provides at least the same tax-efficiency
as its conventional index fund counterparts. Those are not trivial
advantages, and they will serve well those investors who buy
them and hold them for the long-pull. But they have been overpowered
by one enormous disadvantage. Just like an individual stock, an
ETF can be traded all the day long, in real time, and it is obvious
that the overwhelming majority of their holders use them for that
purpose. During the past year alone, investors have traded $1
trillion (!) in Spiders and the Qubes combined. It is beyond
my comprehension how all of this thrashing about in the stock market
can possibly serve those investors well.
The Spiders were the original ETF, and remain the
largest. Their assets now total $25 billion, down from $30 billion
last June. About $1.5 billion of their shares are traded each dayan
annualized total of nearly $400 billion, for a turnover rate of
1380%. This is hardly your traditional index fund, which (at least
in our case) has a total redemption rate of about 20%, about 98%
below the turnover of this ETF. Clearly, investors are using Spiders
just as the advertisements recommend: "Buy and sell the
S&P 500 just as easily as you trade a single stock. . . with
real time pricing, you can trade your position throughout the trading
day." To state the obvious, this is a blatant appeal for
investors to engage in the folly of speculation, not to the wisdom
of investment.
Spiders are by no means the least of the ETF problem.
The Qubes that replicate the NASDAQ 100 Index win that distinction.
In less than two years, the assets of the Qubes have soared from
$5 billion to $20 billion. Bear in mind that the technology-stock-driven
NASDAQ Index represents a sector of the market so large that at
the peak of the bubble its "new economy" market capitalization
of $7.2 trillion threatened to exceed the "old economy"
market cap of $10.2 trillion of stocks listed on the New York Stock
Exchange. (There may be a message in the fact that no ETF invested
in the NYSE index has yet been created. But be patient!) On an average
day in 2001, $2½ billion of Qubes change hands (much more
when markets turn volatile), for an annualized total of nearly $700
billion. The turnover of these ETF shares is something to behold:
3250% per year, compared with 95% for New York Stock Exchange issues,
41% for mutual fund investors, and 20% for investors in traditional
index funds. I cannot imagine that the investors who are engaging
in this feverish trading are enriched by it, while the croupiers
are assured of profits, the gambler are assured of losses.
Together, Spider-like and NASDAQ ETFs constitute
some $45 billion of today's $68 billion of ETF assets. There are
also 20 style-box ETFs ($12 billion), 46 industry sector funds ($9
billion), and 25 funds for specific countries ($2 billion). In each
case, turnover is high, paralleling the higher turnover of the larger
ETFs, and few seem to be used as long-term investments. The industry-sector
group, as you can imagine, is heavily weighted toward industries
that have been in the public eye, usually because of hot performance,
and the foreign group is similarly weighted by the better-performing
countries and regions. But the use of indexes representing various
segments and single nations is questionable enough as a long-term
strategy, even without adding high trading activity and market timing
to the already large uncertainty. Surely when investors use ETFs
and trade them as if they were individual stocks, it must be the
ultimate folly of speculation, about as far as one can possibly
imagine from the wisdom of investment represented by buying and
holding the U.S. stock market. One phrase that come to mind describes
the difference well: Polar opposites.
So What's To Be Done?
I hope you will forgive me for the bluntness of my
remarks, but there is a reality that we all have to face. I spoke
of it here two years ago: "Believe me. There is a material
difference between designing a product that sells, and creating
an investment that serves." To put it harshly, we have to decide
whether we are in the business of marketing or in the profession
of investing. That it is not easy to draw a bright line between
the two does not mean that the line does not exist. The newer index
funds, so long as they are marketed as vehicles for hyperactive
trading and for short-term bets on narrow market sectors, represent
the application of speculative folly. The traditional index funds
that were developed a quarter-century ago, on the other hand, represent
the application of investment wisdom that has served investors not
just wellin stocks, in bonds, and in balanced accountsbut
incredibly well.
The new breed of index funds may deserve a
place in the portfolios of speculators. But I urge that we try to
educate investors as to their proper use, that we caution them about
the risks and costs, that we improve their design, and that we somehow
constrain their use in market-timing strategies. And I also urge
that we not succumb to the fashions of the day, but instead spend
far more resources on drumming home one undeniable message: Buy-and-hold,
long-term, all-market-index strategies, implemented at rock-bottom
cost, are the surest of all routes to the accumulation of wealth.
Just remember Carl Sandburg's words. When an institution perishes,
one characteristic can always be found: it forgot where it came
from.
1. Acutal survivor bias is
probably considerably higher. Princeton's Burton Malkiel estimates
it at 4.1% per year during the 15 years ending in 1991, and it would
doubtless be even larger over 25 years. Back
2. I apologize for using the Vanguard bond and
balanced index funds in these comparisons, but our Total Bond Market
Index Fund is the only publicly-available such fund with a long
history; our three defined-maturity bond funds are still unique;
and our Balanced Index Fund remained one of a kind until 2000. Back
Note: The opinions expressed in this article do not necessarily represent the views of Vanguard's present management.
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