Personal Investors
In 1976, Vanguard launched a revolution with the first index mutual fund for individual investors. We're still leading the way 35 years later. Watch a video about the rise of the index fund

Indexing today and tomorrow

Webcast: The indexing revolution

In a live webcast that aired May 10, 2011, three distinguished panelists discussed indexing: Vanguard Chief Investment Officer Gus Sauter, journalist and commentator Jane Bryant Quinn, and Morningstar Vice President John Rekenthaler.

Jane Bryant Quinn

Author

John Rekenthaler

Morningstar, Inc., vice president

Gus Sauter

Vanguard chief investment officer

Perspectives on indexing

Veteran index investors offer their thoughts on current issues as well as the future of indexing.

Indexing in depth

Why indexing works

Index funds can deliver greater diversification, lower costs, and more tax efficiency than many actively managed funds.

Index and active funds can work together
We believe both approaches merit consideration for your portfolio.

ETFs—another way to index

ETFs, or exchange-traded funds, combine the low-cost benefits of indexing with the trading flexibility of stocks.

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800-252-9578.

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Vanguard Blog

The roots of index investing
Vanguard blogger Craig Stock says indexing is an amazing success story—and not just at Vanguard. From a controversial, much-derided idea back in 1976, index investing has grown to be a widely accepted investment approach today.



Also of interest

Learn more about ETFs

Learn more about our Target Retirement Funds


Indexing at Vanguard

Experience

We pioneered index funds for individual investors and have more than three decades of indexing experience. We've honed a strategy of selecting indexes that we believe best represent the target market. We then seek to track the indexes as closely as possible.

Lower costs

Our index funds, on average, cost about one-fifth the industry average for index funds so you keep more of what you earn.*

Client ownership

Our unique client-ownership structure allows us to offer conventional index funds and ETFs that can meet your long-term needs, not the latest investment fads. We're owned by our funds, which are owned by clients like you.

A history of indexing—and Vanguard's role in it
1961

William F. Sharpe, a future Nobel Prize winner, authors an academic paper that lays the theoretical framework for indexing, concluding that "the most efficient thing to do is hold the market portfolio."

1961
1974
Source: Vanguard.

Ways to index at Vanguard

If you're interested in indexing, we offer a variety of ways to do it. And no matter what you choose, you'll get a low-cost investment that draws on decades of expertise.

All investments are subject to risk. Investments in bonds and bond funds are subject to interest rate, credit, and inflation risk. Foreign investing involves additional risks including currency fluctuations and political uncertainty. Stocks of companies in emerging markets are generally more risky than stocks of companies in developed countries. Prices of small-cap stocks often fluctuate more than those of large-company stocks.

Diversification does not ensure a profit or protect against a loss in a declining market.

Past performance is no guarantee of future returns. The performance of an index is not an exact representation of any particular investment, as you cannot invest directly in an index.

You must buy and sell Vanguard ETF Shares through a broker like Vanguard Brokerage Services (we offer them commission-free) or through another broker (you may incur commissions). Vanguard ETF Shares are not redeemable directly with an applicant fund other than in creation unit aggregations. Like stocks, ETFs are subject to market volatility. When buying or selling an ETF, you'll pay or receive the current market price, which may be more or less than net asset value.

* Source: Lipper Inc. as of December 31, 2010. Vanguard index fund average expense ratio 0.16%, industry index fund average expense ratio 0.85%.

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